Digital Marketing
How To Increase Your Conversion Rates
“If your business is not on the internet, then your business will be out of business.” – Bill Gates. With that statement, most businesses created a website. These websites were to give the business an online presence that clients can get in touch with.
The problem is not just having a website, the website should be there to perform a marketing function. Personally, I don’t see why a business would have a website and they aren’t doing anything for it. The main purpose of a site is for visitors to come and perform a certain activity.
This is by definition of what a conversion is. A conversion is when a person comes to a site and performs an intended activity. These intended activities could be downloading a pdf, white paper or book; filling out a form; giving out an email; staying on site for a particular period of time and buying an item.
Digital Marketing
Instagram Introducing a Checkout Button
Instagram introduces a new Checkout button to help people buy items without leaving the app. Users will be able to pick size, colour and other options and pay for them without leaving Instagram. Users will enter their credit card details on the app and the information will be stored of Read more…
Digital Marketing
Questions To Ask A Digital Marketing Agency in Kenya
Hiring a digital marketing agency or consultant in Nairobi, Kenya can be a daunting task. It’s not easy because there are so many agencies that are dishonest and do anything to get any business. They take the jobs and end up losing their client’s money.
Digital Marketing
Fyre Festival Marketing Failure
The first time I watched the Fyre documentaries on both Hulu and Netflix I was shocked by what a guy can do to people for the sake of the mighty dollar. It was sad to see what people actually see what they paid for and how the locals suffered. If you want to know more about how people were affected please watch the documentaries.
Digital Marketing
How Clickbait Works
According to Wikipedia, clickbait is defined as a text or thumbnail link that is designed to entice users to follow that link and read view, or listen to the linked piece of online content. Facebook, Google, and all other social media platforms have tried to reign in clickbait because of the harm it does to their networks and to the community at large.
Digital Marketing
How To Reduce Target CPA
CPA (cost per acquisition) is a number that denotes how much an advertiser has paid in order to get a conversion. A conversion is the intended action a web visitor has done on the website. The actions could be filling in a form, downloading software or pdf and buying a product.
Target CPA according to google is “Smart Bidding strategy that sets bids to help get as many conversions as possible at the target cost-per-acquisition (CPA) you set. It uses advanced machine learning to automatically optimize bids and offers auction-time bidding capabilities that tailor bids for each and every auction.”
Digital Marketing
Google Vs Facebook Ads
How do you choose which is the best marketing platform for your business to make the most of your advertising spend? Given that both companies account for 85% of online ads. As an online marketer it is normally hard decide to which one of the two you should invest in or if you would go with both of them. Here are a couple of reasons on why you should choose one over the other or use both:
Digital Marketing
UK digital Marketing Ad spend hits £13.4bn, buoyed by smartphone ads
All UK digital marketing agencies spent a combined total of £13.4bn on digital ads last year – a 15% boost on 2017.