Google parent Alphabet 2019 revenues reached nearly $162 billion. Google advertising revenues accounted for $134.8 billion. While earnings beat analyst expectations, fourth quarter revenues were lower than expected: $46.07 billion vs. $46.94 billion expected. Alphabet announced that its Cloud business has a $10 billion run rate. Google, Facebook and Amazon Read more…
Google on Friday responded to criticism that recent changes to its search results have blurred the lines between ads and regular results, saying it will be experimenting with different designs. As a part of a mid-January redesign to desktop search results, the company made paid links look more like unpaid results. Read more…
Timbu will invest $25,000 in 20 Kenyan travel startups and the funding will be exclusive to innovative startups solving real issues in the hospitality niche. Most of the focus will be on startups around the curated travel (one of the fastest-growing segments of the travel industry). Timbu, however, says there Read more…
Addressing tourism players and investors in Arusha this past week, Tanzania’s ambassador to China Mbelwa Kairuki said the country should meet Chinese tourists on their own turf, which is online. Mr Kairuki said the embassy is creating an online booking platform specifically for promoting Tanzania’s tourism services in China, which Read more…
Google has launched Shopping ads on Google Search to enhance consumers’ experience of online transactions. Google Shopping ads will make it easier and quicker for online shoppers to find and purchase products. Online shoppers will now be presented with a range of product alternatives, giving them the opportunity to make Read more…
In June this year Kenya defended its title as the leading tourist destination in Africa at the world travel awards held in Mauritius. Other awards included the best beach destination, prominent meeting and conference destination as well as having our very own Kenya Tourist Board (KTB) taking home the title Read more…
Tourism stakeholders at the south Coast have reported an 80 per cent increase in tourism in the area. The stakeholders attributed this to the lowering of accommodation rates for local tourists. Led by chairman Ali Nyoka, the stakeholders, including hoteliers, beach operators and tour guides, said hotels are receiving massive Read more…
If you already know your audience’s interests and behaviours, that’s great. However, if you don’t, you may need to do a little more work. You can get started with the audience options on the Google Search Network. If this is your first pay-per-click (PPC) campaign, go live first, gather some Read more…
Luxury brands, at risk of losing market share to competitive digital marketplaces, are investing in more aggressive online marketing tactics. Crowded digital marketing territory has led the strategies of luxury brands and marketplaces to diverge. A data analysis of 10 luxury or luxury-affiliated companies shared exclusively with Vogue Business by research platform Loose Read more…