Addressing tourism players and investors in Arusha this past week, Tanzania’s ambassador to China Mbelwa Kairuki said the country should meet Chinese tourists on their own turf, which is online. Mr Kairuki said the embassy is creating an online booking platform specifically for promoting Tanzania’s tourism services in China, which Read more…
Google has launched Shopping ads on Google Search to enhance consumers’ experience of online transactions. Google Shopping ads will make it easier and quicker for online shoppers to find and purchase products. Online shoppers will now be presented with a range of product alternatives, giving them the opportunity to make Read more…
In June this year Kenya defended its title as the leading tourist destination in Africa at the world travel awards held in Mauritius. Other awards included the best beach destination, prominent meeting and conference destination as well as having our very own Kenya Tourist Board (KTB) taking home the title Read more…
Tourism stakeholders at the south Coast have reported an 80 per cent increase in tourism in the area. The stakeholders attributed this to the lowering of accommodation rates for local tourists. Led by chairman Ali Nyoka, the stakeholders, including hoteliers, beach operators and tour guides, said hotels are receiving massive Read more…
If you already know your audience’s interests and behaviours, that’s great. However, if you don’t, you may need to do a little more work. You can get started with the audience options on the Google Search Network. If this is your first pay-per-click (PPC) campaign, go live first, gather some Read more…
Luxury brands, at risk of losing market share to competitive digital marketplaces, are investing in more aggressive online marketing tactics. Crowded digital marketing territory has led the strategies of luxury brands and marketplaces to diverge. A data analysis of 10 luxury or luxury-affiliated companies shared exclusively with Vogue Business by research platform Loose Read more…
If you have not connected your Google Ads account to a Google My Business location, Google will now link them if it detects a shared domain and country. Once linked, Google will show location extensions in your ads unless you instruct Google otherwise. Ad Extensions The purpose of ad extensions Read more…
Africa’s safaris company SafariBooking.com latest rating shows Maasai Mara has dropped from eight in 2018 to 10 in 2019. The safari company links the drop to park’s poor bush adventure and bird watching rating. “The park being small, it sometimes gets over-crowded and hence many tourists prefer to visit Tanzania’s Read more…
The gloom on the faces of players in the tourism industry in Kilifi County has started dissipating following an increase in tourist bookings in local hotels. After almost a year of lamenting at low business arising from reduced tourist visits, some tourism stakeholders now say hotels are now 80 percent Read more…