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Brands are strategically using video ads when merchandising new products. YouTube is experimenting with a new way to make your actionable video ads more shoppable—complementing your ad with browsable product imagery to inspire the next purchase.

All you need to do is sync your Google Merchant Center feed to your video ads, and you can visually expand your call-to-action button with the best-sellers you want to feature and drive traffic to the product pages that matter.

Video action campaign is a simple and cost-effective way to drive more conversions across YouTube. It automatically brings video ads that drive action to the YouTube home feed, watch pages, and Google video partners, all within one campaign.

Lead forms help advertisers capture qualified leads while reducing costs – all without interrupting the viewing experience.

Categories: Google Ads

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