Google parent Alphabet 2019 revenues reached nearly $162 billion. Google advertising revenues accounted for $134.8 billion.
While earnings beat analyst expectations, fourth quarter revenues were lower than expected: $46.07 billion vs. $46.94 billion expected. Alphabet announced that its Cloud business has a $10 billion run rate.
Google, Facebook and Amazon are the top three digital ad platforms. However, Google’s $134.8 billion in 2019 ad revenue is nearly 2X Facebook’s ad revenue of $69.7 billion. And Amazon’s 2019 ad revenue of $14.1 billion is less than YouTube’s $15 billion.
Source: Company earnings reports
For some additional context, YouTube is larger than all of the following traditional media channels in the U.S.: consumer magazines, newspapers, out-of-home, trade magazines, yellow pages and others. Only digital as a whole, traditional TV and radio (just barely) are larger. YouTube brought in $4.7 billion in Q4 alone.