Brands are strategically using video ads when merchandising new products. YouTube is experimenting with a new way to make your actionable video ads more shoppable—complementing your ad with browsable product imagery to inspire the next purchase. All you need to Read more…
More consumers are now finding their next favorite brand or product through a growing variety of touchpoints. 86 percent of online consumers say they’re on the lookout for shopping ideas as they watch videos or explore content across the web. With Read more…
Bounce rate is one of those figures that we look at and wonder whether it is good or bad. There are experience digital marketers who will easily tell you what it means. Also, there are the ones who are not Read more…
Google has a dedicated COVID-19 task force made of thousands of employees to stop any ads that sell anything related to the virus. They have stopped ads on masks because they were listed significantly above market price, misrepresented the product Read more…
Google is extending its identity verification program to all advertisers, the company announced Thursday. Advertisers will be required to submit business incorporation documents, personal identification and other information to prove who they and the country they operate in. A wider rollout for Read more…
Google defines Search Term Report (STR) or Search Query Report (SQR) as “A list of search terms that people have used before seeing your ad and clicking it.” For example, if your keyword is shoes, the search term used could Read more…
Government and public health organizations have been tasked with the challenge of changing behaviour — getting people to not only practice social distancing and shelter in place but do it for weeks and potentially months. While a lot of us are Read more…
Beginning next week, search results on the Google Shopping tab will consist primarily of free listings, helping merchants better connect with consumers, regardless of whether they advertise on Google. With hundreds of millions of shopping searches on Google each day, Read more…
“At Expedia, for instance, we spend $5 billion a year on advertising. We won’t spend $1 billion on advertising probably this year,” Diller said. “You just rip that across everything.” Expedia Group chairman and senior executive Barry Diller told CNBC. Read more…
Uganda as one of Kenya’s leading source markets is currently ranked number one in Africa in terms of arrivals into Kenya. In 2019 Kenya received 215,894 visitors from Uganda. The key contributing factors for getting more Uganda visitors are: the open borders, Read more…