Being at the right place at the right time makes the difference between success and failure. More importantly, being at the right place. Therefore, many billboards, and shops that are the most opportune places make the most money. When we Read more…
From April 1st 2021, Facebook ad buys will be subjected to VAT of 16%. This applies to advertisers whose ‘Sold To’ country on their business or personal address is set to Kenya and who haven’t confirmed that they’re advertising for Read more…
This video considers how Facebook PR has changed in the last few weeks. it shows how the social network has acted negatively in the past. It shows how the social media compay was involved in: Myanmar, the storming of the Read more…
The Kenyan economy over the last few years has had a digital transformation. In that many services are being provided digitally and new services are coming up every day. The companies that have been providing these online services have been Read more…
Google is the best platform to advertise on. You would think its because of its size and popularity but the reason many digital marketers like I rely on Google is because it offers a lot more than other advertising platforms. Read more…
Facebook Inc. is offering millions of dollars in credits to some advertisers after discovering a glitch in a tool that tells advertisers how effective their ads may be in driving results, such as getting consumers to download an app or purchase a Read more…
Every toy, gadget and good you see on YouTube could soon be for sale online — not on Amazon, but right on YouTube itself. The world’s largest video site recently started asking creators to use YouTube software to tag and Read more…
The pandemic has presented an opportunity to rethink readiness. For businesses, that means investing in digital tools that enable recovery and growth. For Google, that means adjusting our product roadmap to focus on what’s important to you. At DMEXCO and Read more…
Digital marketing mistakes are a plague to both seasoned and amateur digital marketers. Marketing by itself is normally complicated and then you add the online element, mistakes are bound to happen. In addition, the digital marketing field changes every so Read more…
Advertising has always been about communicating the benefits and features of products or services. In the past, many businesses would use radio, tv, print and outdoor advertising to pass their message along. Today things are different because the consumers are Read more…