Every toy, gadget and good you see on YouTube could soon be for sale online — not on Amazon, but right on YouTube itself. The world’s largest video site recently started asking creators to use YouTube software to tag and Read more…
The pandemic has presented an opportunity to rethink readiness. For businesses, that means investing in digital tools that enable recovery and growth. For Google, that means adjusting our product roadmap to focus on what’s important to you. At DMEXCO and Read more…
Digital marketing mistakes are a plague to both seasoned and amateur digital marketers. Marketing by itself is normally complicated and then you add the online element, mistakes are bound to happen. In addition, the digital marketing field changes every so Read more…
Advertising has always been about communicating the benefits and features of products or services. In the past, many businesses would use radio, tv, print and outdoor advertising to pass their message along. Today things are different because the consumers are Read more…
Click-through rate is one of the simplest and easily identifiable metrics that most Pay Per Click platforms have. CTR is the ratio of clicks to impressions multiplied by a hundred. For example, if your ad has 14 clicks and has Read more…
Brands are strategically using video ads when merchandising new products. YouTube is experimenting with a new way to make your actionable video ads more shoppable—complementing your ad with browsable product imagery to inspire the next purchase. All you need to Read more…
More consumers are now finding their next favorite brand or product through a growing variety of touchpoints. 86 percent of online consumers say they’re on the lookout for shopping ideas as they watch videos or explore content across the web. With Read more…
Bounce rate is one of those figures that we look at and wonder whether it is good or bad. There are experience digital marketers who will easily tell you what it means. Also, there are the ones who are not Read more…
Google has a dedicated COVID-19 task force made of thousands of employees to stop any ads that sell anything related to the virus. They have stopped ads on masks because they were listed significantly above market price, misrepresented the product Read more…
Google is extending its identity verification program to all advertisers, the company announced Thursday. Advertisers will be required to submit business incorporation documents, personal identification and other information to prove who they and the country they operate in. A wider rollout for Read more…