Google and its subsidiary YouTube has removed hundreds of Trump campaign ads, a CBS News investigation found A boom in attention-grabbing digital advertising by political parties has sparked debate among politicians, regulators, and platforms about how to balance freedom of Read more…
Facebook has been in the news a lot as of late for several reasons, but primarily due to advertising and the declining rates of users. In fact, the reach of Facebook to its users is declining rapidly. If you are Read more…
Google’s parent company, Alphabet, is preparing for a slowdown in its core digital advertising business. The company showed slowing ad revenue in its first quarter of 2019 and a decline in profit from the previous year in the third quarter. Chamath Palihapitiya pointed to the Read more…
Local hotel bookings at the Coast are expected to drop by at least 10 per cent this festive season compared to last year on tough economic times, a sector lobby group has projected. Majority of hotels have reported average bookings Read more…
Kenshoo’s study of digital media spending trends indicates that internet search mostly has become a mobile-first experience as consumers shift their online time to smartphones. That shift means that marketers must tailor their websites for mobile viewing, especially since Read more…
Many businesses struggle to find out how much money they need to invest into their Pay per click budgets. They know they need to spend money in order to make money, but they are also careful with how they Read more…
To satisfy regulators, YouTube officials are finalizing plans to end “targeted” advertisements on videos kids are likely to watch, according to three people familiar with the discussion. The move could immediately dent ad sales for the video giant — though Read more…
Quality Score (QS) is a metric that Google came up with for anyone who wants to advertise on its platform. By its definition quality score is an estimate of the quality of your ads, keywords, and landing pages. Higher quality Read more…
I loved this documentary where you see how digital marketing strategies are presented to populations
Focusing on the U.S. market, Red Bull has been the top brand across all platforms, with well over a billion views this year so far. Though the brand has uploaded thousands of videos since January 1 to get to that number, it Read more…