Social Media Marketing for Nairobi Car Yards and Dealerships

In the 21st century, social media has revolutionized marketing and allowed businesses to reach, and engage with current and potential customers in a way that is beyond imagination. There are more

Digital Marketing for Car Dealership

Technology adoption in Kenya has brought profound changes in automotive retail. With mobile penetration exceeding 100%, online channels have become integral to the buying process. 56% of buyers now start

Mapping Out a Year of Digital Marketing Wins

A new year represents opportunities for Kenyan businesses to set ambitious targets and map navigational plans towards hitting key performance indicators (KPIs). Rather than solely looking at the year as

Love & Profits: Unlocking Valentine’s Sales in Kenya through Digital Marketing

Valentine’s Day presents a major opportunity for businesses in Kenya to boost sales by marketing to gift-seeking consumers. Though gift-giving numbers are smaller than in Western countries, Valentine’s Day spending

Building Trust Online in 2024

One of the key elements of business success in e-commerce is trust. However, there is an issue regarding this as we are confronted by the rapid spread of false information

The Future of Digital Marketing in 2024

Digital marketing has experienced massive growth and will be dynamic when new technologies come up. In the last ten years, digital marketing has become a completely different thing, which is

Digital Marketing for the Festive Season in 2023

During this festive period, businesses are experiencing a good thing because people want to celebrate and buy presents. On the other hand, this comes with its own challenges as competition for

Leverage Online PR

Public Relations (PR) constitutes an essential element in any effective marketing approach. Although this traditional approach of public relations via offline means of print media may still be viable, however,

How Leveraging Customer Demographics Can Boost Your E-Commerce Conversion Rates

Demographics have a big impact on who visits a website and also the likelihood that it will convert. This understanding helps in ensuring that different demographic groups are served with

Google Core Algorithm Changes October 2023

Google’s search algorithm is constantly evolving to better serve users, but major “core” updates that significantly impact search rankings do not occur often.  In October 2023, Google rolled out one

Twitter Verification in 2023

Now that Twitter has changed its verification process, it’s crucial to comprehend what the verification is about and the means of having your profile confirmed.  In this detailed guide, we

Paid SEO

While organic search engine optimization through on-page and off-page optimizations should always be the foundation, paid enhancements can multiply those efforts when applied judiciously. In the modern digital landscape, business

The Ultimate Guide to Backlink Building for SEO in 2023

Backlink Building guide for SEO in 2023. Backlinks are still the major factors determining SERP positions in SEO for this year, 2023. The search engines such as Google view quality

Understanding User Intent for Better SEO

User intent is another term that can be used to refer to goals or purposes of searches. Optimizing content and pages for higher ranking through a greater understanding of user

Lead Generation for Businesses in Kenya

Lead generation is crucial for business growth. Without enough leads coming in, companies struggle to increase revenue, find new customers, and expand their reach. This complete guide will teach proven

Competitor Analysis in Kenya

Performing rigorous competitor analysis is a crucial activity for any business seeking to gain an edge. With so much competition online, deeply understanding your rivals’ strategies across every aspect of