Social Media Strategy

Social media strategies are only successful if the content that is created is shared amongst the users on the platform.

Quality Score in 2023

Quality Score (QS) is a metric that Google came up with for anyone who wants to advertise on its platform.

Online Adverting or Online Marketing or Internet Advertising or Web advertising or Digital Marketing is a way of marketing and advertising through the internet.

These days every jeweller needs to have a digital presence selling their wares online. Now the same jeweller is competing with local, national and in some instances international retailers.

Here are a few tips on how to grow your Instagram account.

Guest blogging like most things require a lot of time to succeed. You will not make it by having one post in a bigger website.

The reason why Google is phasing out broad match modifier is that it is saying that through machine learning they are able to improve on matching keywords.

Google has several ad formats to choose from: • Search ads • Display ads • Video ads • Shopping ads • App downloads ads

Creating an audience is the only way you can advertise on Facebook. Facebook unlike Google doesn’t let you target people on keywords and isn’t intent based. You target your Facebook audience by using demographics, interest, and behaviours.

Facebook being no slouch they know that their ads must be in the best places for people to consume them. Prompting the users to act on the marketing messages to buy goods and services or become leads. With that Facebook provides different ad placement options.

We all know the value of being page one of Google. And more importantly the value of being on the number spot. That is why Search Engine Optimization, SEO, is especially important for all search engines (Bing, Google & Yahoo).

Kenya decided to introduce a digital service tax (DST) in 2019. Parliament passed the Finance Act 2019 (FA 2019) and made amendments to the Income Tax Act in 2019. The tax was said that any income accrued in Kenya through transactions across a digital marketplace s

Digital Media Buying

Now we define digital media buying as the process of purchasing placements for ads on websites, apps and other digital platforms.

Digital Marketing Goals

Digital marketing goals are a set of objectives that help the company reach their purpose using digital channels.

Questions To Ask A Digital Marketing Agency in Kenya

Digital marketing agencies in Kenya can make or break a company. It is important that a business that is going to hire one should properly vet it.

Google Ads Cost

Google ads cost is based on a pay per click model and in its terminology cost per click (CPC). As a marketer you decide how much you are willing to pay for a click.