Tourism stakeholders at the south Coast have reported an 80 per cent increase in tourism in the area. The stakeholders attributed this to the lowering of accommodation rates for local tourists. Led by chairman Ali Nyoka, the stakeholders, including hoteliers, Read more…
If you already know your audience’s interests and behaviours, that’s great. However, if you don’t, you may need to do a little more work. You can get started with the audience options on the Google Search Network. If this is Read more…
Luxury brands, at risk of losing market share to competitive digital marketplaces, are investing in more aggressive online marketing tactics. Crowded digital marketing territory has led the strategies of luxury brands and marketplaces to diverge. A data analysis of 10 Read more…
If you have not connected your Google Ads account to a Google My Business location, Google will now link them if it detects a shared domain and country. Once linked, Google will show location extensions in your ads unless you Read more…
Africa’s safaris company SafariBooking.com latest rating shows Maasai Mara has dropped from eight in 2018 to 10 in 2019. The safari company links the drop to park’s poor bush adventure and bird watching rating. “The park being small, it sometimes Read more…
The gloom on the faces of players in the tourism industry in Kilifi County has started dissipating following an increase in tourist bookings in local hotels. After almost a year of lamenting at low business arising from reduced tourist visits, Read more…
Google and its subsidiary YouTube has removed hundreds of Trump campaign ads, a CBS News investigation found A boom in attention-grabbing digital advertising by political parties has sparked debate among politicians, regulators, and platforms about how to balance freedom of Read more…
Facebook has been in the news a lot as of late for several reasons, but primarily due to advertising and the declining rates of users. In fact, the reach of Facebook to its users is declining rapidly. If you are Read more…
Google’s parent company, Alphabet, is preparing for a slowdown in its core digital advertising business. The company showed slowing ad revenue in its first quarter of 2019 and a decline in profit from the previous year in the third quarter. Chamath Palihapitiya pointed to the Read more…
Local hotel bookings at the Coast are expected to drop by at least 10 per cent this festive season compared to last year on tough economic times, a sector lobby group has projected. Majority of hotels have reported average bookings Read more…