Social Media for Architects

Traditionally, the process of architectural creation was covered in the studio’s sanctity, where blueprints were meticulously drawn, models were carefully created, and designs were articulately made sense of.  Today, those

How to Create TikTok Ads in Kenya in 2023

TikTok Ads have gained significant popularity as a strong marketing tool for businesses around the world. In Kenya, the trend is no different. To harness the ability of TikTok ads

A Comprehensive Guide to Twitter Ads in Kenya

Kenya is an exciting market for businesses looking to expand their reach. It is known for its vibrant culture, diverse population, and expanding digital landscape.  Businesses can use Twitter to

Navigating Influencer Marketing in a Post-Pandemic World

In recent years, influencer marketing has undergone a significant transformation, evolving from a niche strategy to a mainstream marketing channel.  Brands have recognized the power of influencers in reaching their

The Role of Influencer Marketing in Building Brand Awareness and Trust

Influencer marketing is a form of collaborative partnership between brands and social media influencers who have a substantial following and engage with their audience through various platforms like Instagram, YouTube,

Unlocking Pinterest Advertising Success: A Guide for Kenyan Businesses

Pinterest is a popular visual social media platform in Kenya that acts as an online “pinboard” where users can save and share pictures and videos reflecting their interests. With more

Unleashing the Power of AI in Facebook Advertising

Facebook Ads have become an essential tool for businesses to reach their target audience effectively.  With the advancement of technology, Artificial Intelligence (AI) has emerged as a powerful ally in

Buyer Persona in Kenya: Understanding Your Target Audience

In the powerful scene of marketing, the key to progress lies not just in cold data and numbers, but in connecting profoundly with the people who form your customer base.

AI and Google Ads

In the digital marketing landscape, AI has revolutionized the way businesses connect with their target audience. It enables marketers to leverage vast amounts of data and make data-driven decisions to

Google Ad Strength

Google Ad Strength: Enhancing the Performance of your Ads Online advertising has become an essential component of marketing strategies in today’s digital era. Businesses across the globe leverage platforms like

The Ethics of Influencer Marketing in Kenya

Influencer marketing involves collaborating with individuals who have established credibility and a large following on platforms like Instagram, YouTube, or TikTok. These influencers have the ability to sway consumer opinions

Micro vs. Macro Influencers in Kenya

In the world of influencer marketing, choosing between micro and macro influencers can be a challenging decision for brands. Both types of influencers offer unique advantages and considerations, but understanding

The Impact of TikTok on Influencer Marketing in Kenya

In the ever-evolving landscape of digital marketing, the emergence of social media platforms has revolutionized the way brands connect with their audiences. TikTok, a popular short-form video app, has gained

Crafting an Effective Content Marketing Plan for Kenya

As companies struggle to reach an expanding and increasingly digitally savvy population in Kenya, content marketing is more crucial than ever. On the other hand, it can be challenging for

The Dos and Don’ts of Influencer Marketing In Kenya

Influencer marketing has become a significant method for organizations to interact with their target audience in today’s digital ecosystem. Influencers have developed enormous influence over consumer behaviors and purchasing decisions

Measuring the ROI of Influencer Marketing in Kenya

How and with what techniques should influencer marketing campaigns be measured? How do you collaborate with the greatest influencers to achieve the results and objectives you set out in your