Understanding Your Click through rate (CTR) 2022

Click through rates is one of the simplest and easily identifiable metrics that most Pay Per Click platforms have. CTR is the ratio of clicks to impressions multiplied by a hundred.

How To Calculate Your PPC Budget

Many businesses struggle to find out how much money they need to invest into their Pay per click budgets. They know they need to spend money in order to make

Understanding Your Websites Bounce Rate – 2022

Bounce rate is one of those figures that we look at and wonder whether it is good or bad. There are experienced digital marketers who will easily tell you what it means.

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