Leveraging WhatsApp Channels for Marketing

WhatsApp has quickly become one of the most popular instant messaging platforms worldwide, with over 2 billion active users. This massive user base presents an unparalleled opportunity for brands to

Scaling Your PPC Budget Through Data-Driven Optimization

Pay-per-click (PPC) advertising delivers fast results when managed strategically. But many businesses encounter problems when trying to expand their budgets over time. Dramatic short-term increases often lead to rising costs

Facebook Page Removal

Facebook pages are a great way for businesses and organizations to establish an online presence and connect with their target audience. However, maintaining a Facebook page also comes with the

How to Increase Social Media Engagement for Your Business

Social media engagement is vital for businesses looking to build their brand, connect with customers, and drive sales. With over 4 billion people using social media worldwide, platforms like Facebook,

SEO for Architects

Search engine optimization (SEO) is absolutely crucial for architect firms looking to consistently attract new clients and stand out in the competitive online landscape. With more and more prospective customers

Digital Strategy for Architects

The architecture industry is evolving rapidly alongside advancements in technology. Architects today have an opportunity to embrace digital tools and strategies to improve their practice.  Developing a thoughtful digital strategy

Social Media for Architects

Traditionally, the process of architectural creation was covered in the studio’s sanctity, where blueprints were meticulously drawn, models were carefully created, and designs were articulately made sense of.  Today, those

How to Create TikTok Ads in Kenya in 2023

TikTok Ads have gained significant popularity as a strong marketing tool for businesses around the world. In Kenya, the trend is no different. To harness the ability of TikTok ads

A Comprehensive Guide to Twitter Ads in Kenya

Kenya is an exciting market for businesses looking to expand their reach. It is known for its vibrant culture, diverse population, and expanding digital landscape.  Businesses can use Twitter to

Navigating Influencer Marketing in a Post-Pandemic World

In recent years, influencer marketing has undergone a significant transformation, evolving from a niche strategy to a mainstream marketing channel.  Brands have recognized the power of influencers in reaching their

The Role of Influencer Marketing in Building Brand Awareness and Trust

Influencer marketing is a form of collaborative partnership between brands and social media influencers who have a substantial following and engage with their audience through various platforms like Instagram, YouTube,

Unlocking Pinterest Advertising Success: A Guide for Kenyan Businesses

Pinterest is a popular visual social media platform in Kenya that acts as an online “pinboard” where users can save and share pictures and videos reflecting their interests. With more

Unleashing the Power of AI in Facebook Advertising

Facebook Ads have become an essential tool for businesses to reach their target audience effectively.  With the advancement of technology, Artificial Intelligence (AI) has emerged as a powerful ally in

Buyer Persona in Kenya: Understanding Your Target Audience

In the powerful scene of marketing, the key to progress lies not just in cold data and numbers, but in connecting profoundly with the people who form your customer base.

AI and Google Ads

In the digital marketing landscape, AI has revolutionized the way businesses connect with their target audience. It enables marketers to leverage vast amounts of data and make data-driven decisions to

Google Ad Strength

Google Ad Strength: Enhancing the Performance of your Ads Online advertising has become an essential component of marketing strategies in today’s digital era. Businesses across the globe leverage platforms like