Digital Media Buying in Kenya

Now we define digital media buying as the process of purchasing placements for ads on websites, apps and other digital platforms.

Digital Marketing Goals

Digital marketing goals are a set of objectives that help the company reach their purpose using digital channels.

Questions To Ask A Digital Marketing Agency in Kenya

Digital marketing agencies in Kenya can make or break a company. It is important that a business that is going to hire one should properly vet it.

Google Ads Cost

Google ads cost is based on a pay per click model and in its terminology cost per click (CPC). As a marketer you decide how much you are willing to pay for a click.

Understanding Your Click through rate (CTR) 2022

Click through rates is one of the simplest and easily identifiable metrics that most Pay Per Click platforms have. CTR is the ratio of clicks to impressions multiplied by a hundred.

How To Calculate Your PPC Budget in Kenya

PPC budget is important for any Business. Many businesses struggle to find out how much money they need to invest into their Pay per click budgets. They know they need

Understanding Your Websites Bounce Rate – 2023

Bounce rate is one of those figures that we look at and wonder whether it is good or bad. There are experienced digital marketers who will easily tell you what it means.