Digital marketing has always been a challenge ever since it was introduced to the public. Yahoo, Bing and later Google started providing a marketing platform years ago and marketers have had problems integrating it to their service. Then came the rise of the digital marketers who were able to use traditional marketing strategies but tweaked on to the internet. Creating a whole new profession.
The first things seen on the AdWords dashboard are:
Home – a Snapshot of what the account is doing
Campaigns – The campaigns being run and managing them
Tools – where you have access to the keyword tool, ad preview and Conversions
Reports – coming up with various reports for different campaigns
Opportunities – this is where Google provides you with tips to improve the work you are doing.