More consumers are now finding their next favorite brand or product through a growing variety of touchpoints. 86 percent of online consumers say they’re on the lookout for shopping ideas as they watch videos or explore content across the web.
With Discovery ads, you can rely on Google’s understanding of consumers’ intent across our properties to engage these audiences as they scroll through their favorite Google feeds—no search query needed:
- YouTube: Showcase your products on the Home and Watch Next feeds in YouTube, where over 90 percent of users say they discover new brands or products.
- Discover: Reach hundreds of millions of consumers in the feed on the Google Search app as they explore and stay up to date on their interests.
- Gmail: Show timely offers to shoppers as they check their inbox for the latest products and deals on the Promotions and Social tabs.