The pandemic has presented an opportunity to rethink readiness. For businesses, that means investing in digital tools that enable recovery and growth. For Google, that means adjusting our product roadmap to focus on what’s important to you. At DMEXCO and Advertising Week, we unveiled innovations in Google Ads that will help you reach your customers and grow your businesses online—even in times of uncertainty:

  • Service attributes: New attributes like “Dine-in” for Local campaign ad formats and “Pickup later” for local inventory ads help you connect with nearby customers.
  • Smart Bidding for store sales (beta): Retail and restaurant advertisers will soon be able to use Smart Bidding for store sales to optimize for in-store transactions.
  • Insights page (beta): In the coming months, we’re rolling out a beta to give you custom insights specific to your business. This will include search trends to show you the product or service categories where consumer interest is growing the most.
  • Performance Max campaigns (alpha): This new campaign type will become the most complete way to buy Google ads across all our inventory. It will provide greater customer reach, a goals-first approach to campaign automation, new reporting insights, and new ways to guide how automation works for your business. We’re currently in the early stages of testing and will invite more advertisers to join the beta next year.


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