Google today announced a change in Search designed to prevent sites from appearing multiple times in top results. Rolling out now, this aims to improve site diversity on Google Search as requested by users.

This tweak to Google Search aims to address how some queries return “many listings all from the same site in the top results.” According to feedback received by Google, searchers want “more variety” in their results.

Here is how some reactions from Digital Marketers

This user’s tweet shows how companies like Yelp could suffer significantly


We will have to see the effects of these changes. More to come.

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