Google today announced a change in Search designed to prevent sites from appearing multiple times in top results. Rolling out now, this aims to improve site diversity on Google Search as requested by users.
This tweak to Google Search aims to address how some queries return “many listings all from the same site in the top results.” According to feedback received by Google, searchers want “more variety” in their results.
Have you ever done a search and gotten many listings all from the same site in the top results? We’ve heard your feedback about this and wanting more variety. A new change now launching in Google Search is designed to provide more site diversity in our results….
— Google SearchLiaison (@searchliaison) June 6, 2019
Here is how some reactions from Digital Marketers
Great news, though it doesn’t seem to work in some verticals, eg: jobs. See my search for a specific job in Google UK, VPN geotargeted to London. I get 4 Indeed listings for irrelevant locations to a Uk user. @JohnMu something to look into maybe? pic.twitter.com/8SONrbdHoK
— David Carralon (@DavidCarralon) June 7, 2019
CEOs be like: hey, we’re losing visibility. What have you done?
— Christian Michel (@CMichelOM) June 7, 2019
This user’s tweet shows how companies like Yelp could suffer significantly
How about 8? pic.twitter.com/cakugvXpzZ
— Tom Waddington (@tomwaddington8) June 6, 2019
We will have to see the effects of these changes. More to come.