Google has launched Shopping ads on Google Search to enhance consumers’ experience of online transactions. Google Shopping ads will make it easier and quicker for online shoppers to find and purchase products.
Online shoppers will now be presented with a range of product alternatives, giving them the opportunity to make informed decisions, via Shopping ads. Consumers will be able to see more than just text ads as they search for products that they are interested in buying. Shopping ads show photos of the product, the title, price, the store name, reviews and more. These ads give shoppers a strong sense of the product they are buying before they click the ad.
The fast-growing youth population, expanding consumer power and increased smartphone penetration have strengthened online commerce in Nigeria. Mobile plays a vital role in the Nigerian online advertising market with about 81% of internet traffic originating from mobile devices. Advertisers are constantly searching for suitable ad solutions to project brands and dominate the mobile market.
“We are excited to be launching Shopping ads in Nigeria over the next few weeks. Shopping ads include photos and prices to help consumers find the products they are looking for and enable advertisers to reach consumers who are looking to buy,” says Adim Isiakpona. Industry Manager, Google West Africa.
Shopping ads are now available in 94 countries and merchants can work with Comparison Shopping Services to advertise their products. One of the hardest challenges advertisers face when expanding internationally is preparing their Shopping ads for a new language. There is support available for advertisers to list in multiple languages and for those who sell and ship products to multiple countries, Google will automatically display product prices in the local currency.
The goal is to enable a thriving retail ecosystem and Google believes that success should be mutual through partnerships. To that end, Google continues to partner with advertisers of all sizes, providing them with the tools, technology and scale they need to thrive in today’s digital shopping world.