Google has a dedicated COVID-19 task force made of thousands of employees to stop any ads that sell anything related to the virus. They have stopped ads on masks because they were listed significantly above market price, misrepresented the product quality to trick people into making a purchase or were placed by merchants who never fulfilled the orders. 

Google is trying to ensure the safety of users by banning the ads and trying to maintain the integrity of the platform. Last year, Google removed 2.7 billion bad ads, and 1 million advertisers.

There were many bad actors who were targeting people seeking to renew their passport. The ads copied renewal sites, but their actual intent was to get users to provide sensitive information such as their social security or credit card number. Another common area of abuse is “trick-to-click” ads—which are designed to trick people into interacting with them by using prominent links (for example, “click here”) often designed to look like computer or mobile phone system warnings.

as more consumers turn to online financial services over brick and mortar locations, Google identified an increase in personal loan ads with misleading information on lending terms. To combat this, the search engine broadened their policy to only allow loan-related ads to run if the advertiser clearly states all fees, risks and benefits on their website or app so that users can make informed decisions. This updated policy enabled us to take down 9.6 million of these types of bad ads in 2019, doubling our number from 2018. 


Leave a Reply

Your email address will not be published.