How To Increase Your Conversion Rates

“If your business is not on the internet, then your business will be out of business.” – Bill Gates. With that statement, most businesses created a website. These websites were to give the business an online presence that clients can get in touch with.

The problem is not just having a website, the website should be there to perform a marketing function. Personally, I don’t see why a business would have a website and they aren’t doing anything for it. The main purpose of a site is for visitors to come and perform a certain activity.

This is by definition of what a conversion is. A conversion is when a person comes to a site and performs an intended activity. These intended activities could be downloading a pdf, white paper or book; filling out a form; giving out an email; staying on site for a particular period of time and buying an item.


How To Reduce Target CPA

Target CPA

CPA (cost per acquisition) is a number that denotes how much an advertiser has paid in order to get a conversion. A conversion is the intended action a web visitor has done on the website. The actions could be filling in a form, downloading software or pdf and buying a product.

Target CPA according to google is “Smart Bidding strategy that sets bids to help get as many conversions as possible at the target cost-per-acquisition (CPA) you set. It uses advanced machine learning to automatically optimize bids and offers auction-time bidding capabilities that tailor bids for each and every auction.”