Every business out there has a purpose, it could be a for-profit or a non-profit business. But all these organizations have been created with a purpose. The for-profit businesses are there to make money through selling goods and services. The non-profits are designed to solve social ills in the society. Read more…
The first time I watched the Fyre documentaries on both Hulu and Netflix I was shocked by what a guy can do to people for the sake of the mighty dollar. It was sad to see what people actually see what they paid for and how the locals suffered. If you want to know more about how people were affected please watch the documentaries.
According to Wikipedia, clickbait is defined as a text or thumbnail link that is designed to entice users to follow that link and read view, or listen to the linked piece of online content. Facebook, Google, and all other social media platforms have tried to reign in clickbait because of the harm it does to their networks and to the community at large.
CPA (cost per acquisition) is a number that denotes how much an advertiser has paid in order to get a conversion. A conversion is the intended action a web visitor has done on the website. The actions could be filling in a form, downloading software or pdf and buying a product.
Target CPA according to google is “Smart Bidding strategy that sets bids to help get as many conversions as possible at the target cost-per-acquisition (CPA) you set. It uses advanced machine learning to automatically optimize bids and offers auction-time bidding capabilities that tailor bids for each and every auction.”
How do you choose which is the best marketing platform for your business to make the most of your advertising spend? Given that both companies account for 85% of online ads. As an online marketer it is normally hard decide to which one of the two you should invest in or if you would go with both of them. Here are a couple of reasons on why you should choose one over the other or use both: