Google Ads costs is a thing that is on the mind of every digital marketer. There are many times as a seasoned digital marketer I find myself asking how come I have spent so much money on Google Ads this month or week.
In order for me to solve the problem of where my budget went, I usually rush to the keywords and see which of them is misbehaving. When I find the culprit(s) I immediately take action to see what made it go so high. Although there are times I can’t find out why and hence I came up with this blog post to help other digital consultants to find out why their costs of Google has gone up.