Google defines Search Term Report (STR) or Search Query Report (SQR) as “A list of search terms that people have used before seeing your ad and clicking it.” For example, if your keyword is shoes, the search term used could be “kicks” or “boots”. The STR is a performance tool Read more…
Google parent Alphabet 2019 revenues reached nearly $162 billion. Google advertising revenues accounted for $134.8 billion. While earnings beat analyst expectations, fourth quarter revenues were lower than expected: $46.07 billion vs. $46.94 billion expected. Alphabet announced that its Cloud business has a $10 billion run rate. Google, Facebook and Amazon Read more…
Google Ads costs is a thing that is on the mind of every digital marketer. There are many times as a seasoned digital marketer I find myself asking how come I have spent so much money on Google Ads this month or week.
In order for me to solve the problem of where my budget went, I usually rush to the keywords and see which of them is misbehaving. When I find the culprit(s) I immediately take action to see what made it go so high. Although there are times I can’t find out why and hence I came up with this blog post to help other digital consultants to find out why their costs of Google has gone up.
CPA (cost per acquisition) is a number that denotes how much an advertiser has paid in order to get a conversion. A conversion is the intended action a web visitor has done on the website. The actions could be filling in a form, downloading software or pdf and buying a product.
Target CPA according to google is “Smart Bidding strategy that sets bids to help get as many conversions as possible at the target cost-per-acquisition (CPA) you set. It uses advanced machine learning to automatically optimize bids and offers auction-time bidding capabilities that tailor bids for each and every auction.”
How do you choose which is the best marketing platform for your business to make the most of your advertising spend? Given that both companies account for 85% of online ads. As an online marketer it is normally hard decide to which one of the two you should invest in or if you would go with both of them. Here are a couple of reasons on why you should choose one over the other or use both:
Digital advertising is an increasingly critical expenditure category for modern campaigns, accounting for some of the biggest line items in candidates’ first quarter FEC reports. Bernier Sanders, for instance, spent nearly $1.6 million on digital ads, or nearly a third of his operating expenses, in the first three months of the Read more…
The first things seen on the AdWords dashboard are:
Home – a Snapshot of what the account is doing
Campaigns – The campaigns being run and managing them
Tools – where you have access to the keyword tool, ad preview and Conversions
Reports – coming up with various reports for different campaigns
Opportunities – this is where Google provides you with tips to improve the work you are doing.