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Google Ads Costs Are Affected By These 9 Things

Google AdWords Cost

Google Ads costs is a thing that is on the mind of every digital marketer. There are many times as a seasoned digital marketer I find myself asking how come I have spent so much money on Google Ads this month or week.

In order for me to solve the problem of where my budget went, I usually rush to the keywords and see which of them is misbehaving. When I find the culprit(s) I immediately take action to see what made it go so high. Although there are times I can’t find out why and hence I came up with this blog post to help other digital consultants to find out why their costs of Google has gone up.

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Google Ads Dashboard

Google ads

 

 

 

 

 

 

The first things seen on the AdWords dashboard are:
Home – a Snapshot of what the account is doing
Campaigns – The campaigns being run and managing them
Tools – where you have access to the keyword tool, ad preview and Conversions
Reports – coming up with various reports for different campaigns
Opportunities – this is where Google provides you with tips to improve the work you are doing.

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