​If I had a website that lost 200 million views in the first quarter of 2019 I would be having nightmares. I would be staring at my analytics screen every 30 minutes wondering what went wrong. Trying to think about what I did that caused the problem.
Luckily for me, my web users number 600 monthly visitors – I know not a lot – but Tumblr lost a good chunk of its monthly viewers. They lost a lot of the views because the board decided to ban all porn images on its website.

As you can imagine, a good chunk of their visitors goes to Tumblr to look at mature content. It is said that it is popular amongst the LGBTQ community. When users got the news or rather went to the site and found missing adult images most of them boycotted the site for filthier pastures.
​Like you, I was wondering why they would choose to lose a good number of their site visitors until I got the explanation. Apple’s App store temporarily took down the Tumblr App because the software engineers found child pornography on the website.
​At first, Tumblr didn’t explain why the site was unavailable in the app store by saying “working to resolve the issue with the iOS app.” Later the software company confirmed that there was an issue about offensive content and they are working with Apple to remove the content. The app was restored at the end of 2018.
Tumblr users
​Later the company said
“We’re committed to helping build a safe online environment for all users, and we have a zero tolerance policy when it comes to media featuring child sexual exploitation and abuse. As this is an industry-wide problem, we work collaboratively with our industry peers and partners like the National Center for Missing and Exploited Children (NCMEC) to actively monitor content uploaded to the platform. Every image uploaded to Tumblr is scanned against an industry database of known child sexual abuse material, and images that are detected never reach the platform.”
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