Digital Media Buying

Digital media buying as the process of purchasing placements for ads on websites, apps, and other digital platforms. Digital media buyers are essential to helping companies navigate the rapidly evolving world of digital advertising.

Digital media buying ensures ads are placed on the right platform, time, place, and context to influence potential clients to become customers. It takes advantage of eye-on-screen time by placing ad creatives on all possible platforms at a reasonable cost to ensure marketing success.

Advertising has always been about communicating the benefits and features of products or services. In the past, many businesses would use radio, tv, print, and outdoor advertising to pass their message along. Today things are different because the consumers are no longer watching tv or listening to radio. They have moved to streaming services and on-demand services for their entertainment.

How they consume this media is through digital devices like laptops, tablets, and mobile phones. In Kenya it is said that 80% of our population has access to the internet.

Google Ads
Google Adwords
Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.

Be seen by customers at the very moment that they’re searching on Google for the things you offer. And only pay when they click to visit your website or call.
Facebook Ads
Facebook Marketing
Facebook is one of the most popular social media platforms in the world, with more than 2.3 billion users. And people like to spend a lot of time on it, whether all at once or periodically throughout the day. This means there are billions and billions of eyes constantly scrolling through posts, videos, photos, status updates, and, yes, advertisements.

And when it comes to advertising, there is no company in the world that has more information about its users than Facebook.
Pay Per Click
PPC Management
PPC stands for pay-per-click, a model of digital advertising where the advertiser pays a fee each time one of their ads is clicked.

Essentially, you’re paying for targeted visits to your website (or landing page or app).

PPC ads come in different shapes and sizes (literally), and can be made up of text, images, videos, or a combination. They can appear on search engines, websites, social media platforms, and more.