Harnessing the Power of SMS Marketing in Nairobi

SMS marketing is the process of utilizing text messaging to connect with customers and prospects. With open rates of over 90% and delivery times under 10 seconds in Nairobi, SMS

How to Make Your Ads Stand Out in 2024

In the current world of information overload, competing for your advertisements to be noticed and heard is harder than at any other time in recent memory. Consumers are constantly faced with

Smart Strategies for Successful Paid Advertising in Architecture Firms

As we step into the realm of the digital age, architecture firms find themselves facing a distinctive challenge—an endeavor that demands not only creativity in design but also ingenuity in

Paid Ads for Car Yards

Car dealerships can also use paid advertisements to reach out to new clients, thereby increasing their sales. There are several paid ad platforms such as Google Ads and Facebook Ads through

Social Media Marketing for Nairobi Car Yards and Dealerships

In the 21st century, social media has revolutionized marketing and allowed businesses to reach, and engage with current and potential customers in a way that is beyond imagination. There are more

Digital Marketing for Car Dealership

Technology adoption in Kenya has brought profound changes in automotive retail. With mobile penetration exceeding 100%, online channels have become integral to the buying process. 56% of buyers now start

Mapping Out a Year of Digital Marketing Wins

A new year represents opportunities for Kenyan businesses to set ambitious targets and map navigational plans towards hitting key performance indicators (KPIs). Rather than solely looking at the year as

Love & Profits: Unlocking Valentine’s Sales in Kenya through Digital Marketing

Valentine’s Day presents a major opportunity for businesses in Kenya to boost sales by marketing to gift-seeking consumers. Though gift-giving numbers are smaller than in Western countries, Valentine’s Day spending

Building Trust Online in 2024

One of the key elements of business success in e-commerce is trust. However, there is an issue regarding this as we are confronted by the rapid spread of false information

The Future of Digital Marketing in 2024

Digital marketing has experienced massive growth and will be dynamic when new technologies come up. In the last ten years, digital marketing has become a completely different thing, which is

Digital Marketing for the Festive Season in 2023

During this festive period, businesses are experiencing a good thing because people want to celebrate and buy presents. On the other hand, this comes with its own challenges as competition for

Leverage Online PR

Public Relations (PR) constitutes an essential element in any effective marketing approach. Although this traditional approach of public relations via offline means of print media may still be viable, however,

How Leveraging Customer Demographics Can Boost Your E-Commerce Conversion Rates

Demographics have a big impact on who visits a website and also the likelihood that it will convert. This understanding helps in ensuring that different demographic groups are served with

Google Core Algorithm Changes October 2023

Google’s search algorithm is constantly evolving to better serve users, but major “core” updates that significantly impact search rankings do not occur often.  In October 2023, Google rolled out one

Twitter Verification in 2023

Now that Twitter has changed its verification process, it’s crucial to comprehend what the verification is about and the means of having your profile confirmed.  In this detailed guide, we

Paid SEO

While organic search engine optimization through on-page and off-page optimizations should always be the foundation, paid enhancements can multiply those efforts when applied judiciously. In the modern digital landscape, business