Google’s Helpful Content Update

Google has been evolving its search engine algorithms to prioritize content that has been seen as most helpful to people. The HCU, aka Helpful Content Update, was the most important

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The Massive 2024 Google Algorithm Leak

Towards the end of May 2024, the SEO world was hit by a leak of extraordinary magnitude — an anonymous source had somehow got their hands on and published more

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How Google’s AI Innovations at I/O 2024 Will Impact SEO

At the company’s annual developers’ conference, I/O 2024, in Google, a world-class technology firm has exposed revolutionary trends in artificial intelligence (AI) and machine learning that are destined to change

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Google Core Algorithm Changes October 2023

Google’s search algorithm is constantly evolving to better serve users, but major “core” updates that significantly impact search rankings do not occur often.  In October 2023, Google rolled out one

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Paid SEO

While organic search engine optimization through on-page and off-page optimizations should always be the foundation, paid enhancements can multiply those efforts when applied judiciously. In the modern digital landscape, business

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The Ultimate Guide to Backlink Building for SEO in 2023

Backlink Building guide for SEO in 2023. Backlinks are still the major factors determining SERP positions in SEO for this year, 2023. The search engines such as Google view quality

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Understanding User Intent for Better SEO

User intent is another term that can be used to refer to goals or purposes of searches. Optimizing content and pages for higher ranking through a greater understanding of user

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SEO for Architects

Search engine optimization (SEO) is absolutely crucial for architect firms looking to consistently attract new clients and stand out in the competitive online landscape. With more and more prospective customers

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The Future of SEO in Kenya

Is there going to be another industrial revolution? A tsunami that will alter the fate of the workplace (and not just in the digital sector)? The premises are all present,

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Boost the Visibility of Your Real Estate Agency Through Real Estate SEO in Kenya

As a real estate marketer, you know how important it is to make your agency visible online. With the majority of home buyers and sellers beginning their search for properties

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