Google is the best platform to advertise on. You would think its because of its size and popularity but the reason many digital marketers like I rely on Google is because it offers a lot more than other advertising platforms. Google has several ad formats to choose from: Search ads Read more…
Every toy, gadget and good you see on YouTube could soon be for sale online — not on Amazon, but right on YouTube itself. The world’s largest video site recently started asking creators to use YouTube software to tag and track products featured in their clips. The data will then Read more…
The pandemic has presented an opportunity to rethink readiness. For businesses, that means investing in digital tools that enable recovery and growth. For Google, that means adjusting our product roadmap to focus on what’s important to you. At DMEXCO and Advertising Week, we unveiled innovations in Google Ads that will Read more…
Digital marketing mistakes are a plague to both seasoned and amateur digital marketers. Marketing by itself is normally complicated and then you add the online element, mistakes are bound to happen. In addition, the digital marketing field changes every so often due to new technologies or newer laws being imposed. Read more…
Advertising has always been about communicating the benefits and features of products or services. In the past, many businesses would use radio, tv, print and outdoor advertising to pass their message along. Today things are different because the consumers are no longer watching tv or listening to radio. They have Read more…
Click-through rate is one of the simplest and easily identifiable metrics that most Pay Per Click platforms have. CTR is the ratio of clicks to impressions multiplied by a hundred. For example, if your ad has 14 clicks and has 100 impressions then the CTR would be 14/100 *100 = Read more…
Brands are strategically using video ads when merchandising new products. YouTube is experimenting with a new way to make your actionable video ads more shoppable—complementing your ad with browsable product imagery to inspire the next purchase. All you need to do is sync your Google Merchant Center feed to your Read more…
More consumers are now finding their next favorite brand or product through a growing variety of touchpoints. 86 percent of online consumers say they’re on the lookout for shopping ideas as they watch videos or explore content across the web. With Discovery ads, you can rely on Google’s understanding of consumers’ Read more…
Bounce rate is one of those figures that we look at and wonder whether it is good or bad. There are experience digital marketers who will easily tell you what it means. Also, there are the ones who are not as experienced. In a nutshell bounce rate is when someone Read more…
Google has a dedicated COVID-19 task force made of thousands of employees to stop any ads that sell anything related to the virus. They have stopped ads on masks because they were listed significantly above market price, misrepresented the product quality to trick people into making a purchase or were Read more…