Quality Score (QS) is a metric that Google came up with for anyone who wants to advertise on its platform. By its definition quality score is an estimate of the quality of your ads, keywords, and landing pages. Higher quality ads can lead to lower prices and better ad positions. Read more…
Online Adverting or Online Marketing or Internet Advertising or Web advertising or Digital Marketing is a way of marketing and advertising through the internet. Online advertising unlike traditional advertising (radio, print, and cable) is open to all businesses. Traditional advertising was meant for the larger companies who could afford to Read more…
“If your business is not on the internet, then your business will be out of business.” – Bill Gates. With that statement, most businesses created a website. These websites were to give the business an online presence that clients can get in touch with.
The problem is not just having a website, the website should be there to perform a marketing function. Personally, I don’t see why a business would have a website and they aren’t doing anything for it. The main purpose of a site is for visitors to come and perform a certain activity.
This is by definition of what a conversion is. A conversion is when a person comes to a site and performs an intended activity. These intended activities could be downloading a pdf, white paper or book; filling out a form; giving out an email; staying on site for a particular period of time and buying an item.
Google Ads costs is a thing that is on the mind of every digital marketer. There are many times as a seasoned digital marketer I find myself asking how come I have spent so much money on Google Ads this month or week.
In order for me to solve the problem of where my budget went, I usually rush to the keywords and see which of them is misbehaving. When I find the culprit(s) I immediately take action to see what made it go so high. Although there are times I can’t find out why and hence I came up with this blog post to help other digital consultants to find out why their costs of Google has gone up.
This year we’re unveiling a redesigned Google Shopping experience with new, immersive ways for shoppers to discover and compare millions of products from thousands of stores. When they’re ready to buy, they can choose to purchase online, in a nearby store and now directly on Google. For retailers and brands, Read more…
CPA (cost per acquisition) is a number that denotes how much an advertiser has paid in order to get a conversion. A conversion is the intended action a web visitor has done on the website. The actions could be filling in a form, downloading software or pdf and buying a product.
Target CPA according to google is “Smart Bidding strategy that sets bids to help get as many conversions as possible at the target cost-per-acquisition (CPA) you set. It uses advanced machine learning to automatically optimize bids and offers auction-time bidding capabilities that tailor bids for each and every auction.”
How do you choose which is the best marketing platform for your business to make the most of your advertising spend? Given that both companies account for 85% of online ads. As an online marketer it is normally hard decide to which one of the two you should invest in or if you would go with both of them. Here are a couple of reasons on why you should choose one over the other or use both:
Scammers are creating ads in Google search results that pretend to be customer support numbers for popular sites such as Amazon, PayPal, and eBay. When called, scammers will pretend to be from the associated company and state they need a code from a Google Play gift card before they can help. Examples of Read more…
Digital advertising is an increasingly critical expenditure category for modern campaigns, accounting for some of the biggest line items in candidates’ first quarter FEC reports. Bernier Sanders, for instance, spent nearly $1.6 million on digital ads, or nearly a third of his operating expenses, in the first three months of the Read more…