Google and other search engines only work through texts or keywords. This is when a user inputs a word or phrases looking for information and the search engine determines what the results would be. Search engines are text based any words or keywords that are used produce both organic and paid results. As this Read more…
Every business out there has a purpose, it could be a for-profit or a non-profit business. But all these organizations have been created with a purpose. The for-profit businesses are there to make money through selling goods and services. The non-profits are designed to solve social ills in the society. Read more…
Traditional jewellers of the past had an easier time selling jewellery. They would setup a store in a popular spot and they were sure people would come inside looking for their products. Gone were the easy days. These days every jeweller needs to have a digital presence selling their wares Read more…
Google is the best platform to advertise on. You would think its because of its size and popularity but the reason many digital marketers like I rely on Google is because it offers a lot more than other advertising platforms. Google has several ad formats to choose from: Search ads Read more…
Every toy, gadget and good you see on YouTube could soon be for sale online — not on Amazon, but right on YouTube itself. The world’s largest video site recently started asking creators to use YouTube software to tag and track products featured in their clips. The data will then Read more…
The pandemic has presented an opportunity to rethink readiness. For businesses, that means investing in digital tools that enable recovery and growth. For Google, that means adjusting our product roadmap to focus on what’s important to you. At DMEXCO and Advertising Week, we unveiled innovations in Google Ads that will Read more…
Digital marketing mistakes are a plague to both seasoned and amateur digital marketers. Marketing by itself is normally complicated and then you add the online element, mistakes are bound to happen. In addition, the digital marketing field changes every so often due to new technologies or newer laws being imposed. Read more…
Advertising has always been about communicating the benefits and features of products or services. In the past, many businesses would use radio, tv, print and outdoor advertising to pass their message along. Today things are different because the consumers are no longer watching tv or listening to radio. They have Read more…
Click-through rate is one of the simplest and easily identifiable metrics that most Pay Per Click platforms have. CTR is the ratio of clicks to impressions multiplied by a hundred. For example, if your ad has 14 clicks and has 100 impressions then the CTR would be 14/100 *100 = Read more…
Brands are strategically using video ads when merchandising new products. YouTube is experimenting with a new way to make your actionable video ads more shoppable—complementing your ad with browsable product imagery to inspire the next purchase. All you need to do is sync your Google Merchant Center feed to your Read more…