<strong>How to Use Google Ads Performance Max Campaigns to Boost your Conversions?</strong>

Performance Max is a new objective-based campaign type that allows advertisers using performance-based advertising to benefit from their entire Google Ads inventory from a single campaign.

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Google defines Search Term Report (STR) or Search Query Report (SQR) as “A list of search terms that people have used before seeing your ad and clicking it.”

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Quality Score in 2023

Quality Score (QS) is a metric that Google came up with for anyone who wants to advertise on its platform.

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The reason why Google is phasing out broad match modifier is that it is saying that through machine learning they are able to improve on matching keywords.

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Google has several ad formats to choose from: • Search ads • Display ads • Video ads • Shopping ads • App downloads ads

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Google Ads Cost

Google ads cost is based on a pay per click model and in its terminology cost per click (CPC). As a marketer you decide how much you are willing to pay for a click.

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