Brands are strategically using video ads when merchandising new products. YouTube is experimenting with a new way to make your actionable video ads more shoppable—complementing your ad with browsable product imagery to inspire the next purchase. All you need to do is sync your Google Merchant Center feed to your Read more…
More consumers are now finding their next favorite brand or product through a growing variety of touchpoints. 86 percent of online consumers say they’re on the lookout for shopping ideas as they watch videos or explore content across the web. With Discovery ads, you can rely on Google’s understanding of consumers’ Read more…
Bounce rate is one of those figures that we look at and wonder whether it is good or bad. There are experience digital marketers who will easily tell you what it means. Also, there are the ones who are not as experienced. In a nutshell bounce rate is when someone Read more…
Google has a dedicated COVID-19 task force made of thousands of employees to stop any ads that sell anything related to the virus. They have stopped ads on masks because they were listed significantly above market price, misrepresented the product quality to trick people into making a purchase or were Read more…
Google is extending its identity verification program to all advertisers, the company announced Thursday. Advertisers will be required to submit business incorporation documents, personal identification and other information to prove who they and the country they operate in. A wider rollout for Google’s identity verification program helps users find out more about Read more…
Google defines Search Term Report (STR) or Search Query Report (SQR) as “A list of search terms that people have used before seeing your ad and clicking it.” For example, if your keyword is shoes, the search term used could be “kicks” or “boots”. The STR is a performance tool Read more…
Quality Score (QS) is a metric that Google came up with for anyone who wants to advertise on its platform. By its definition quality score is an estimate of the quality of your ads, keywords, and landing pages. Higher quality ads can lead to lower prices and better ad positions. Read more…
Online Adverting or Online Marketing or Internet Advertising or Web advertising or Digital Marketing is a way of marketing and advertising through the internet. Online advertising unlike traditional advertising (radio, print, and cable) is open to all businesses. Traditional advertising was meant for the larger companies who could afford to Read more…
“If your business is not on the internet, then your business will be out of business.” – Bill Gates. With that statement, most businesses created a website. These websites were to give the business an online presence that clients can get in touch with.
The problem is not just having a website, the website should be there to perform a marketing function. Personally, I don’t see why a business would have a website and they aren’t doing anything for it. The main purpose of a site is for visitors to come and perform a certain activity.
This is by definition of what a conversion is. A conversion is when a person comes to a site and performs an intended activity. These intended activities could be downloading a pdf, white paper or book; filling out a form; giving out an email; staying on site for a particular period of time and buying an item.
Google Ads costs is a thing that is on the mind of every digital marketer. There are many times as a seasoned digital marketer I find myself asking how come I have spent so much money on Google Ads this month or week.
In order for me to solve the problem of where my budget went, I usually rush to the keywords and see which of them is misbehaving. When I find the culprit(s) I immediately take action to see what made it go so high. Although there are times I can’t find out why and hence I came up with this blog post to help other digital consultants to find out why their costs of Google has gone up.