Google defines Search Term Report (STR) or Search Query Report (SQR) as “A list of search terms that people have used before seeing your ad and clicking it.” For example, if your keyword is shoes, the search term used could be “kicks” or “boots”. The STR is a performance tool Read more…
Addressing tourism players and investors in Arusha this past week, Tanzania’s ambassador to China Mbelwa Kairuki said the country should meet Chinese tourists on their own turf, which is online. Mr Kairuki said the embassy is creating an online booking platform specifically for promoting Tanzania’s tourism services in China, which Read more…
“If your business is not on the internet, then your business will be out of business.” – Bill Gates. With that statement, most businesses created a website. These websites were to give the business an online presence that clients can get in touch with.
The problem is not just having a website, the website should be there to perform a marketing function. Personally, I don’t see why a business would have a website and they aren’t doing anything for it. The main purpose of a site is for visitors to come and perform a certain activity.
This is by definition of what a conversion is. A conversion is when a person comes to a site and performs an intended activity. These intended activities could be downloading a pdf, white paper or book; filling out a form; giving out an email; staying on site for a particular period of time and buying an item.
The first time I watched the Fyre documentaries on both Hulu and Netflix I was shocked by what a guy can do to people for the sake of the mighty dollar. It was sad to see what people actually see what they paid for and how the locals suffered. If you want to know more about how people were affected please watch the documentaries.
According to Wikipedia, clickbait is defined as a text or thumbnail link that is designed to entice users to follow that link and read view, or listen to the linked piece of online content. Facebook, Google, and all other social media platforms have tried to reign in clickbait because of the harm it does to their networks and to the community at large.