Digital Marketing
The Great Hack
I loved this documentary where you see how digital marketing strategies are presented to populations
Digital Marketing
Red Bull Videos Have a Billion Views in 2019
Focusing on the U.S. market, Red Bull has been the top brand across all platforms, with well over a billion views this year so far. Though the brand has uploaded thousands of videos since January 1 to get to that number, it also has some of the highest-performing brand videos of the Read more…
Digital Marketing
Online Advertising – How to Make the Most Of It
Online Adverting or Online Marketing or Internet Advertising or Web advertising or Digital Marketing is a way of marketing and advertising through the internet. Online advertising unlike traditional advertising (radio, print, and cable) is open to all businesses. Traditional advertising was meant for the larger companies who could afford to Read more…
Digital Marketing
How To Increase Your Conversion Rates
How To Increase Your Conversion Rates
“If your business is not on the internet, then your business will be out of business.” – Bill Gates. With that statement, most businesses created a website. These websites were to give the business an online presence that clients can get in touch with.
The problem is not just having a website, the website should be there to perform a marketing function. Personally, I don’t see why a business would have a website and they aren’t doing anything for it. The main purpose of a site is for visitors to come and perform a certain activity.
This is by definition of what a conversion is. A conversion is when a person comes to a site and performs an intended activity. These intended activities could be downloading a pdf, white paper or book; filling out a form; giving out an email; staying on site for a particular period of time and buying an item.
Digital Marketing
Instagram Introducing a Checkout Button
Instagram introduces a new Checkout button to help people buy items without leaving the app. Users will be able to pick size, colour and other options and pay for them without leaving Instagram. Users will enter their credit card details on the app and the information will be stored of Read more…
Digital Marketing
Questions To Ask A Digital Marketing Agency in Kenya
Hiring a digital marketing agency or consultant in Nairobi, Kenya can be a daunting task. It’s not easy because there are so many agencies that are dishonest and do anything to get any business. They take the jobs and end up losing their client’s money.
Digital Marketing
Fyre Festival Marketing Failure
The first time I watched the Fyre documentaries on both Hulu and Netflix I was shocked by what a guy can do to people for the sake of the mighty dollar. It was sad to see what people actually see what they paid for and how the locals suffered. If you want to know more about how people were affected please watch the documentaries.