Digital Strategy for Architects

The architecture industry is evolving rapidly alongside advancements in technology. Architects today have an opportunity to embrace digital tools and strategies to improve their practice.  Developing a thoughtful digital strategy

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How to Create TikTok Ads in Kenya in 2023

TikTok Ads have gained significant popularity as a strong marketing tool for businesses around the world. In Kenya, the trend is no different. To harness the ability of TikTok ads

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A Comprehensive Guide to Twitter Ads in Kenya

Kenya is an exciting market for businesses looking to expand their reach. It is known for its vibrant culture, diverse population, and expanding digital landscape.  Businesses can use Twitter to

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Navigating Influencer Marketing in a Post-Pandemic World

In recent years, influencer marketing has undergone a significant transformation, evolving from a niche strategy to a mainstream marketing channel.  Brands have recognized the power of influencers in reaching their

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The Role of Influencer Marketing in Building Brand Awareness and Trust

Influencer marketing is a form of collaborative partnership between brands and social media influencers who have a substantial following and engage with their audience through various platforms like Instagram, YouTube,

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Buyer Persona in Kenya: Understanding Your Target Audience

In the powerful scene of marketing, the key to progress lies not just in cold data and numbers, but in connecting profoundly with the people who form your customer base.

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The Ethics of Influencer Marketing in Kenya

Influencer marketing involves collaborating with individuals who have established credibility and a large following on platforms like Instagram, YouTube, or TikTok. These influencers have the ability to sway consumer opinions

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Micro vs. Macro Influencers in Kenya

In the world of influencer marketing, choosing between micro and macro influencers can be a challenging decision for brands. Both types of influencers offer unique advantages and considerations, but understanding

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Crafting an Effective Content Marketing Plan for Kenya

As companies struggle to reach an expanding and increasingly digitally savvy population in Kenya, content marketing is more crucial than ever. On the other hand, it can be challenging for

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The Dos and Don’ts of Influencer Marketing In Kenya

Influencer marketing has become a significant method for organizations to interact with their target audience in today’s digital ecosystem. Influencers have developed enormous influence over consumer behaviors and purchasing decisions

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