We all know the value of being page one of Google. And more importantly the value of being on the number spot. That is why Search Engine Optimization, SEO, is especially important for all search engines (Bing, Google & Yahoo). It is more important for ecommerce sites as their purpose Read more…
Social media strategies are only successful if the content that is created is shared amongst the users on the platform. The content, videos, posts, and images. Should be “sticky” in that it encourages users to either share the content within their communities or convert. Conversion is any desired action by Read more…
Facebook has over 2.7 billion active monthly users. This is a huge opportunity for any digital marketer. With this size of audience, the marketer is assured that for every product or service there is a market for his or her business. Targeting on Facebook is done through targeting audiences. Many Read more…
Consumers these days have become blind to ads and marketing efforts. It is said that for every 8 seconds a consumer is blasted with an ad. These ads come in the form of tv and radio ads, digital marketing ads and billboards. It has become ever harder for businesses or Read more…
Instagram in the numbers: Launched in 2010 as a free photo and video sharing app Sixty percent of Instagram (IG) users log in everyday and spend averagely twenty eight minutes It has a billion monthly active users Ninety percent of the users follow a business IG engagement rate is fifty-eight Read more…
Google and other search engines only work through texts or keywords. This is when a user inputs a word or phrases looking for information and the search engine determines what the results would be. Search engines are text based any words or keywords that are used produce both organic and paid results. As this Read more…
Every business out there has a purpose, it could be a for-profit or a non-profit business. But all these organizations have been created with a purpose. The for-profit businesses are there to make money through selling goods and services. The non-profits are designed to solve social ills in the society. Read more…
Less than three per cent of private consumption in Kenya was spent on clothing and footwear, which translates to Sh4,150 per person yearly on mitumbas, new clothes and new footwear, according to the survey by the Institute of Economic Affairs (IEA) and Mitumba Consortium Association of Kenya (MCAK). Kenya imported Read more…
Traditional jewellers of the past had an easier time selling jewellery. They would setup a store in a popular spot and they were sure people would come inside looking for their products. Gone were the easy days. These days every jeweller needs to have a digital presence selling their wares Read more…
Being at the right place at the right time makes the difference between success and failure. More importantly, being at the right place. Therefore, many billboards, and shops that are the most opportune places make the most money. When we think about billboards, the advertisers know that the best place Read more…