Businesses in all sectors are realizing the power of online marketing channels to reach out to their customers in an effective way. The Shea butter industry is not an exception,
A hotel must have a strong digital presence if it wants to attract and retain its guests. Over 95% of tourists now use the internet as a means of information
Digital presence is a vital aspect of modern business, whether it is a large or small company. Regardless of the type of website you are running, whether you are running an
Email marketing continues to be a tool, in the marketing realm for engaging with your audience and boosting conversions. With open rates hovering around 20% and click-through rates typically ranging
The digital revolution has dramatically transformed consumer behavior and preferences over the past decade. Recent years in particular have witnessed tectonic shifts in the consumer landscape, reshaped by rapid technological
SMS marketing is the process of utilizing text messaging to connect with customers and prospects. With open rates of over 90% and delivery times under 10 seconds in Nairobi, SMS
In the current world of information overload, competing for your advertisements to be noticed and heard is harder than at any other time in recent memory. Consumers are constantly faced with
As we step into the realm of the digital age, architecture firms find themselves facing a distinctive challenge—an endeavor that demands not only creativity in design but also ingenuity in
Technology adoption in Kenya has brought profound changes in automotive retail. With mobile penetration exceeding 100%, online channels have become integral to the buying process. 56% of buyers now start
A new year represents opportunities for Kenyan businesses to set ambitious targets and map navigational plans towards hitting key performance indicators (KPIs). Rather than solely looking at the year as
