Bounce rate is one of those figures that we look at and wonder whether it is good or bad. There are experience digital marketers who will easily tell you what it means. Also, there are the ones who are not as experienced. In a nutshell bounce rate is when someone Read more…
Google has a dedicated COVID-19 task force made of thousands of employees to stop any ads that sell anything related to the virus. They have stopped ads on masks because they were listed significantly above market price, misrepresented the product quality to trick people into making a purchase or were Read more…
Google is extending its identity verification program to all advertisers, the company announced Thursday. Advertisers will be required to submit business incorporation documents, personal identification and other information to prove who they and the country they operate in. A wider rollout for Google’s identity verification program helps users find out more about Read more…
Google defines Search Term Report (STR) or Search Query Report (SQR) as “A list of search terms that people have used before seeing your ad and clicking it.” For example, if your keyword is shoes, the search term used could be “kicks” or “boots”. The STR is a performance tool Read more…
I loved this documentary where you see how digital marketing strategies are presented to populations
Focusing on the U.S. market, Red Bull has been the top brand across all platforms, with well over a billion views this year so far. Though the brand has uploaded thousands of videos since January 1 to get to that number, it also has some of the highest-performing brand videos of the Read more…
Online Adverting or Online Marketing or Internet Advertising or Web advertising or Digital Marketing is a way of marketing and advertising through the internet. Online advertising unlike traditional advertising (radio, print, and cable) is open to all businesses. Traditional advertising was meant for the larger companies who could afford to Read more…
“If your business is not on the internet, then your business will be out of business.” – Bill Gates. With that statement, most businesses created a website. These websites were to give the business an online presence that clients can get in touch with.
The problem is not just having a website, the website should be there to perform a marketing function. Personally, I don’t see why a business would have a website and they aren’t doing anything for it. The main purpose of a site is for visitors to come and perform a certain activity.
This is by definition of what a conversion is. A conversion is when a person comes to a site and performs an intended activity. These intended activities could be downloading a pdf, white paper or book; filling out a form; giving out an email; staying on site for a particular period of time and buying an item.
