Every business out there has a purpose, it could be a for-profit or a non-profit business. But all these organizations have been created with a purpose. The for-profit businesses are there to make money through selling goods and services. The non-profits are designed to solve social ills in the society. Read more…
Less than three per cent of private consumption in Kenya was spent on clothing and footwear, which translates to Sh4,150 per person yearly on mitumbas, new clothes and new footwear, according to the survey by the Institute of Economic Affairs (IEA) and Mitumba Consortium Association of Kenya (MCAK). Kenya imported Read more…
Traditional jewellers of the past had an easier time selling jewellery. They would setup a store in a popular spot and they were sure people would come inside looking for their products. Gone were the easy days. These days every jeweller needs to have a digital presence selling their wares Read more…
Being at the right place at the right time makes the difference between success and failure. More importantly, being at the right place. Therefore, many billboards, and shops that are the most opportune places make the most money. When we think about billboards, the advertisers know that the best place Read more…
This video considers how Facebook PR has changed in the last few weeks. it shows how the social network has acted negatively in the past. It shows how the social media compay was involved in: Myanmar, the storming of the Capitol building in Washington, the company’s decision to block news Read more…
Every toy, gadget and good you see on YouTube could soon be for sale online — not on Amazon, but right on YouTube itself. The world’s largest video site recently started asking creators to use YouTube software to tag and track products featured in their clips. The data will then Read more…
The pandemic has presented an opportunity to rethink readiness. For businesses, that means investing in digital tools that enable recovery and growth. For Google, that means adjusting our product roadmap to focus on what’s important to you. At DMEXCO and Advertising Week, we unveiled innovations in Google Ads that will Read more…
Digital marketing mistakes are a plague to both seasoned and amateur digital marketers. Marketing by itself is normally complicated and then you add the online element, mistakes are bound to happen. In addition, the digital marketing field changes every so often due to new technologies or newer laws being imposed. Read more…
Advertising has always been about communicating the benefits and features of products or services. In the past, many businesses would use radio, tv, print and outdoor advertising to pass their message along. Today things are different because the consumers are no longer watching tv or listening to radio. They have Read more…
Click-through rate is one of the simplest and easily identifiable metrics that most Pay Per Click platforms have. CTR is the ratio of clicks to impressions multiplied by a hundred. For example, if your ad has 14 clicks and has 100 impressions then the CTR would be 14/100 *100 = Read more…