Valentine’s Day presents a major opportunity for businesses in Kenya to boost sales by marketing to gift-seeking consumers. Though gift-giving numbers are smaller than in Western countries, Valentine’s Day spending
![Digital Marketing for the Festive Season in 2023](https://mukuba.co.ke/wp-content/uploads/2023/11/Shutterstock_1488474680-1-scaled.jpg)
During this festive period, businesses are experiencing a good thing because people want to celebrate and buy presents. On the other hand, this comes with its own challenges as competition for