Creating an audience is the only way you can advertise on Facebook. Facebook unlike Google doesn’t let you target people on keywords and isn’t intent based. You target your Facebook audience by using demographics, interest, and behaviours.

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Facebook being no slouch they know that their ads must be in the best places for people to consume them. Prompting the users to act on the marketing messages to buy goods and services or become leads. With that Facebook provides different ad placement options.

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