Social media marketing or SMM is the process of using social media platforms to connect with prospective and current customers through providing valuable content. The social media platforms are social networking sites like Facebook, Instagram YouTube, Twitter, LinkedIn, and many others.
SMM is the process of broadcasting marketing messages, listening and engaging past, present and future clients. Through SMM you can increase brand awareness, boot leads and sales.
SMM is the next marketing frontier as with having nearly half of the world’s population hooked up to one or the other social networking platforms. In addition, the people who are logged on hardly ever log off this creates an audience that is always looking for great content.
The people moved from being addicted to Television by spending 5 hours a day on it to social media networks. Facebook for example says that users spend at least 6 hours a day on the platform. This provided a huge opportunity for digital marketers and businesses to take advantage of.
Social media marketing allows the marketer to either choose a broad audience or narrow it down to a small segment making the most of the marketing dollars.