Digital marketing agencies in Kenya can make or break a company. It is important that a business that is going to hire one should properly vet it.
Google ads cost is based on a pay per click model and in its terminology cost per click (CPC). As a marketer you decide how much you are willing to pay for a click.
Click through rates is one of the simplest and easily identifiable metrics that most Pay Per Click platforms have. CTR is the ratio of clicks to impressions multiplied by a hundred.
PPC budget is important for any Business. Many businesses struggle to find out how much money they need to invest into their Pay per click budgets. They know they need
Bounce rate is one of those figures that we look at and wonder whether it is good or bad. There are experienced digital marketers who will easily tell you what it means.