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Benefits of Pinterest Marketing: A Comprehensive Guide in Kenya

Benefits of Pinterest Marketing: A Comprehensive Guide in Kenya

Pinterest has become a go-to destination for millions of users worldwide, and for good reason. 

Not only is it a visually appealing platform, but it’s also a powerful tool for businesses looking to reach their target audience. 

Whether you’re in the retail, fashion, food, or home decor industries, Pinterest has something to offer. 

In this article, we’ll dive into the benefits of Pinterest marketing and show you why it’s a must-have for your marketing strategy.

Why Pinterest Marketing is a Game Changer

Pinterest marketing is a game changer for businesses looking to reach their target audience.

With over 400 million active users, it’s a platform that can help drive traffic to your website, increase brand awareness, and boost sales. 

Let’s take a closer look at why Pinterest marketing is so effective.

Increased Visibility

Pinterest is a search engine that allows users to search for ideas, products, and inspirations. By creating eye-catching boards and pins, businesses can increase their visibility and reach a wider audience. With the right strategy, Pinterest can help you reach new customers and grow your business.

One way to increase visibility on Pinterest is to use keywords in your boards and pins. Keywords are the words or phrases that people search for on the platform. By using relevant keywords in your boards and pins, you can improve your search rankings and increase the chances of your content being discovered.

Another way to increase visibility on Pinterest is to collaborate with other users. By collaborating with other users, you can reach a wider audience and drive more traffic to your website. For example, you can collaborate with influencers in your industry or other businesses that offer complementary products or services.

Additionally, creating eye-catching boards and pins is crucial for increasing visibility on Pinterest. High-quality images and videos that are visually appealing and relevant to your target audience will attract more engagement and drive more traffic to your website.

Targeted Advertising

Pinterest’s advertising platform is designed to help businesses reach their target audience. By using keyword targeting and interest targeting, you can ensure that your ads are seen by users who are most likely to be interested in your products or services. This allows you to reach more potential customers and drive more sales.

Keyword targeting on Pinterest allows you to target your ads to users who are searching for specific keywords related to your products or services. For example, if you sell clothing, you can target your ads to users who are searching for “fashion” or “women’s clothing.”

Interest targeting, on the other hand, allows you to target your ads to users who have shown an interest in a particular topic or category. For example, if you sell home decor products, you can target your ads to users who have shown an interest in home design or interior decorating.

Pinterest’s advertising platform also allows you to target your ads to specific demographics, such as age, gender, location, and device. This helps ensure that your ads are seen by the right people and increases the chances of your ads driving sales.

Driving Traffic to Your Website

One of the biggest benefits of Pinterest marketing is the ability to drive traffic to your website. By creating eye-catching pins and boards, you can direct users to your website and increase your online presence. This can help you reach new customers and boost your online sales.

To drive traffic to your website from Pinterest, you need to create high-quality pins that are visually appealing and relevant to your target audience. You also need to optimize your pins for search by using keywords in your pin descriptions and board names.

In addition to creating high-quality pins, you can also drive traffic to your website by creating engaging boards. Boards that are well-organized, visually appealing, and relevant to your target audience will attract more engagement and drive more traffic to your website.

It’s also important to include a clear call-to-action in your pins and boards. A call-to-action is a statement that encourages users to take a specific action, such as visiting your website or making a purchase. By including a clear call-to-action in your pins and boards, you can increase the chances of users taking action and visiting your website.

Finally, you can also drive traffic to your website by participating in Pinterest groups and communities. By participating in these groups and communities, you can reach a wider audience, network with other users, and drive more traffic to your website.

The changing user profile

77% of Pinterest users are female, but this is changing. 

The proportion of men has increased by 48% in just one year. Generation Z is also flocking to the network in droves, with this demographic increasing by 50% in a year. 

The same is true for Generation Y, which has increased by 36%.

Men will have created 2.5 million boards by 2020. Their interests differ greatly from those of the female population. They use Pinterest in particular to learn about gaming equipment, view sports photographs, and find DIY tutorials. Pinterest is also becoming more popular among Generation Z (those born after 1997).

She is looking for advice on how to build her future and is thus interested in a wide range of topics, from professional success to ecology and finances. Generation Y is eager for tips on cooking, event planning, and even DIY. 

An audience for every business on Pinterest

The variety of Pinterest member profiles provides excellent opportunities for brands. As a result, each of them can reach its target audience and benefit from particularly engaged users.

There is a very interesting age distribution: 32% between the ages of 18 and 29, 34% between the ages of 30 and 49, and 39% between the ages of 50 and 64. 

A Business profile allows you to create targeted advertisements to reach out to potential buyers directly. 

If B2C merchants use Pinterest extensively, they can find ready consumers for their products. B2B companies can find their place on the network by imagining innovative and useful content. 

A communication agency, for example, could create appealing and interesting infographics that provide marketing advice.

You still get organic reach

You don’t have to spend any money to increase your organic reach. Pinterest, in fact, still works for your business without charging you anything.

Of course, there are ads on Pinterest, but they are less popular than on Instagram and TikTok. As a result, they are inexpensive.

We recommend that you place an ad once, despite the organic reach, because it is currently very cheap.

You don’t have to be online 24/7

Running a business entails more than just marketing. As a result, you don’t want to be online 24 hours a day, seven days a week.

It’s partly an Instagram requirement, and we don’t really believe in it either. It’s about a lot more than that.

Develop your products, yourself, and so much more. Instagram stories and reels should not be constantly rotated.

All of that isn’t on Pinterest! Only your content matters here, not how much community management you do!

Your content is sustainable

Did you know that the half-life of your pins is 6,300 times longer than the half-life of a tweet? Because the lifespan of a pin on Pinterest is 4 months +, yes, MONTHS!

Some Pinterest creators have already discovered that even years after a pin is published, people still interact with it.

To demonstrate the difference visually, here is a list of the half-lives of the most popular social media platforms:

  • Pinterest: 4 months – 1 year
  • Facebook: 1.5 hours
  • Instagram : 24 hrs – 48 hrs
  • Twitter : 24 minutes

It’s about your content

We just discussed it. It’s all about your content on Pinterest, not community management. Whoever has good content and good products gets the exposure they deserve.

When you create good content for Pinterest, you will automatically gain reach. Pinterest users are constantly looking for solutions to existing issues.

In this context, the advice and assistance of experts in a wide range of subject areas is extremely beneficial to the pinners.

Suitable for silent entrepreneurs

If you dislike showing yourself in front of cameras, Pinterest is the platform for you. You are not required to appear; you may remain completely anonymous.

Nonetheless, we encourage everyone to go above and beyond and put themselves in front of the camera. For example for idea Pins. People buy from other people.

Recycle content

You can reuse content on Pinterest. If you have a blog, for example, you can use your blog posts to create pin templates. Create at least seven pin templates for each blog post.

You can also recycle your Instagram content, as well as TikToks, on Pinterest. You must ensure that the watermark is removed in this case.

Reinforcing brand image

You can improve your branding by using an appropriate pin design. You must, of course, have a brand image and a logo for this!

Create your pin design in your company’s colours using Canva.

Do you already have a set of brand colours?

First place in Google search

When you use Pinterest for business, you get the benefit of two search engines at the same time! Pinterest is indexed by Google, which means that with proper SEO optimization, your pins and business profile will appear in Google search results.

Pinterest is a visual search engine that operates in a very different manner than Google. Pinterest motivates, arouses emotions, and piques your interest.

Google returns a long list of web pages dealing with a specific topic. On the other hand, Pinterest offers a diverse range of images and graphics that pique your interest and have a very different impact on search engine users.

A substantial purchase intention

Pinterest is a social network that connects people who have a high purchase intent. 

Users frequently visit the platform before taking action, such as when looking for an idea or inspiration for a new piece of furniture. 

As a result, they are very receptive to the sponsored products that can be presented to them

Here are some stats…

  • 77% of Pinterest users find new products and brands for themselves there.
  • 25% of usage is related to finding and buying products.
  • 87% of Pinterest users have purchased something they discovered on Pinterest.

So it’s clear that Pinterest users are people who want to buy. For you, as an entrepreneur, this is of course a good thing, because you increase your reach through the platform and you reach people via Pinterest who want to buy your products.

Conclusion

To summarize, the benefits of Pinterest are numerous for brands that take the time to learn how the platform works. Brand recognition, audience engagement, conversion of clicks into purchases, and the ability to reuse some of the content produced on other platforms: a company’s presence on Pinterest is extremely beneficial.

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  1. August 22, 2023, 9:10 am

    […] Pinterest is a popular visual social media platform in Kenya that acts as an online “pinboard” where users can save and share pictures and videos reflecting their interests. With more than 1,000,000 active monthly users in Kenya, Pinterest keeps growing in popularity, particularly for shopping.  […]

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