Pinterest is a popular visual social media platform in Kenya that acts as an online “pinboard” where users can save and share pictures and videos reflecting their interests. With more than 1,000,000 active monthly users in Kenya, Pinterest keeps growing in popularity, particularly for shopping.
Exploiting Pinterest advertising can help your brand reach a wider audience and boost engagement. In this article, we will walk you through the process of creating your first Pinterest advertising campaign tailored to the Kenyan market.
Why Pinterest Ads in Kenya?
As Kenya’s digital landscape keeps evolving, social media platforms play a vital role in connecting businesses with their main target audience. Pinterest, with its visually appealing format, has captured Kenyan users and emerged as a strong marketing tool for businesses, of all sizes.
Here’s the reason Pinterest ads in Kenya are an unquestionable requirement for your marketing strategy:
Rising popularity: Pinterest has seen a significant surge in popularity among Kenyan users lately. With more Kenyans joining the platform, businesses have a chance to take advantage of this growing audience and drive brand awareness.
Visual appeal: As a visual-first platform, Pinterest is ideal for displaying products and services in an eye-catching manner. High-quality images and videos have the potential to capture the attention of Kenyan users, leading to higher engagement and click-through rates.
Shopping inspiration: Pinterest users are increasingly motivated to make purchases directly from the platform. With the introduction of Buyable Pins, businesses can now reach customers who are ready to make a purchase.
Targeted audience: Pinterest’s hearty targeting options allow businesses to reach their ideal audience in Kenya with accuracy. From interests and keywords to demographics and location, advertisers can tailor their campaigns to reach the perfect users at the right time.
Brand exposure: Pinterest “pinning” and “board” highlights facilitate organic sharing, making it easier for Kenyan users to discover and engage with your brand content. A well-executed Pinterest ad campaign can enhance brand visibility and recognition.
Who Can Benefit from Pinterest Ads in Kenya?
Pinterest ads are not restricted to a particular industry or business size. Whether you’re a small local business or a large e-commerce retailer, Pinterest ads in Kenya can help different kinds of businesses:
E-Commerce retailers: For Kenyan e-commerce businesses, Pinterest serves as a visual catalog that tempts potential clients with appealing product pictures and easy shopping options.
Local businesses: Local businesses in Kenya can leverage Pinterest to showcase their items, services, and promotions to a highly engaged audience within their region.
Brands with a visual appeal: Brands that focus on visually engaging content, like fashion, beauty, home decor, and food, can blossom on Pinterest, where aesthetics play a crucial role.
Content creators and bloggers: Kenyan content creators and bloggers can use Pinterest to direct people to their websites and grow their audience base.
Service providers: Service-based businesses in Kenya, such as event planners, photographers, artists, and interior designers, can utilize Pinterest to showcase their portfolios and draw in potential users.
In the following sections, we will guide you through the step-by-step of creating your first Pinterest publicizing advertising campaign in Kenya. From setting up your business profile to choosing the right ad format and monitoring performance, we’ll equip you with the knowledge and strategies to prevail in the dynamic world of Pinterest advertising in Kenya.
Creating Your First Pinterest Advertising Campaign in Kenya
Pinterest advertising offers a unique chance for businesses in Kenya to showcase their products and services in a visually captivating way and reach a highly engaged audience. Whether you’re a small local business or a well-established brand, setting up your first Pinterest advertising campaign in Kenya is an essential step towards increasing brand visibility, driving website traffic, and promoting conversions.
Step 1: Create a Pinterest Business Account
Prior to diving into Pinterest advertising, ensure you have a Pinterest business account. If you already have a personal account on Pinterest, you can easily convert it into a business account by going to the Pinterest Business page and following the simple instructions.
In the event that you’re beginning from scratch, sign up for another business account and provide the necessary details to get everything started.
Step 2: Set Up Your Business Profile
When your business account is ready, it’s time to optimize your business profile. Enter your essential information, including your business name, logo, and a compelling description that features your unique selling points and the value you offer to Kenyan users.
Make a point to add your website URL to direct potential customers to your official site.
Step 3: Define Your Pinterest Advertising Goals
Prior to launching your campaign, clearly define your advertising goals. Figure out what you aim to accomplish through Pinterest ads in Kenya.
Are you focused on increasing sales, generating leads, driving traffic to your website, building an audience on Pinterest, or raising brand awareness? Identifying your goals will assist you in creating a targeted and effective ad campaign.
Step 4: Choose Pinterest Ads
Pinterest will prompt you to decide whether you want to run advertisements on the platform. Select “Yes” to get to the full range of advertising features available. Furthermore, Pinterest offers the choice to connect with a Pinterest ad expert for help with improving your campaigns for success in the Kenyan market.
Step 5: Building Your Pinterest Profile
After settling on Pinterest ads, you’ll have the chance to further refine your business profile. Give more specific information about your business, for example, your business username and website URL. In the event that you have a physical store in Kenya, consider adding the physical location to successfully reach local audiences.
Step 6: Create Your First Pin
To run an ad campaign, you’ll need a convincing Pin that resonates with your target audience in Kenya. In the event that you don’t already have a Pin prepared to promote, click “Create” on the upper left of your screen and afterward select “Create Pin.” Pay close attention to the visual appeal of your Pin, as Pinterest is a visually-driven platform. Enhance your pictures and videos to showcase your products or services in the best light.
Step 7: Fill Out Important Information
While creating your Pin, ensure that you fill up all the supporting information, including a clear and concise description. Remember to add your outbound link, which will guide users to your website or a specific landing page where they can take the ideal action.
The landing page ought to be optimized for conversions, providing a seamless user experience for Kenyan visitors.
Step 8: Choose Your Ad Format
Pinterest offers a variety of ad formats to suit different campaign targets. Consider the nature of your business and the message you need to pass on to Pinterest users. The available ad formats include:
- Standard Pins: Feature your products or content in a simple vertical or square picture or video format.
- Carousel Ads: Show different pictures or videos in a single Pin, allowing users to swipe through and explore different products or features.
- Video Ads: Use videos to tell your brand’s story and connect with Kenyan audiences visually.
- Buyable Pins: Enable Kenyan users to shop directly from your promotions by featuring products from your catalogs.
- App Install Pins: Drive app downloads directly from Pinterest, making it advantageous for Kenyan users to get to your mobile app.
Step 9: Define Your Target Audience
Pinterest’s powerful targeting options enable you to reach the right audience in Kenya with accuracy. Think about the interests, demographics, behaviors, and keywords that line up with your products or services. You can also create custom audiences based on your website visitors or customer lists to retarget interested users.
Step 10: Set Your Budget and Schedule
Decide your ad group budget, either on an everyday or lifetime basis, in light of your campaign objectives and monetary requirements. You can also set specific start and end dates for your campaign. Consider timing your ads to correspond with peak engagement hours for Kenyan users.
Stage 11: Review and Publish Your Ad
Prior to launching your Pinterest ad campaign in Kenya, review all your ad details and ensure they line up with your advertising objectives. Double-check the destination URL to confirm it directs users to the right landing page. Whenever you’re happy with your ad setup, hit “Publish” to set your campaign in motion.
Stage 12: Monitor and Optimize Performance
After launching your Pinterest ad campaign in Kenya, intently monitor its performance utilizing Pinterest’s analytics tools. Watch out for key metrics such as impressions, clicks, saves, and conversions. Analyze the information consistently to distinguish trends and enhance your campaigns for improved results.
Pinterest Advertising Trends for Kenya
Pinterest advertising in Kenya is continually developing, and staying updated with the most recent trends is fundamental for running effective campaigns on the platform. As Kenyan users’ inclinations and ways of behaving shift, businesses should adjust their Pinterest advertising strategies to successfully connect with their audience.
- Video pins gain momentum
Video content keeps on being a prevailing force in social media marketing, and Pinterest is no exception. In Kenya, users are progressively attracted to engaging and visually appealing video content.
Thus, Video Pins have turned into a useful tool for advertisers to share their brand story, feature products in action, and show the way that their services can enhance consumers’ lives. To profit from this trend, businesses in Kenya ought to focus on creating short and captivating videos optimized for silent viewing, as numerous users watch content with the sound off.
- Story pins for interactive brand narratives
Pinterest’s Story Pins offer a remarkable chance for businesses in Kenya to create interactive and vivid brand narratives. Story Pins allow advertisers to combine pictures, videos, and text into a strong storytelling experience.
Brands can utilize Story Pins to exhibit behind-the-scenes content, Do-It-Yourself tutorials, step-by-step guides, and considerably more. In Kenya, where storytelling is profoundly imbued in the way of life, utilizing Story Pins can cultivate stronger connections between brands and their audience.
- Sustainable and eco-friendly themes
Sustainability and eco-consciousness are turning out to be increasingly important to Kenyan consumers. Pinterest users in Kenya are actively looking for content related to eco-friendly products, ethical brands, and sustainable living practices.
Businesses that integrate sustainable themes into their Pinterest advertising campaigns can resonate with environmentally-conscious users and feature their commitment to having a positive impact.
- Localized content and promotion
On Pinterest, customized and localized content holds extraordinary interest for users. Brands that tailor their Pinterest ad campaigns to reflect Kenyan culture, customs, and traditions are bound to capture the attention of their main interest group.
Furthermore, promoting special offers, occasions, or products specific to Kenya can reinforce the connection between the brand and its Kenyan customers.
- Influencer collaborations
Influencer marketing keeps on being a powerful strategy for reaching and engaging audiences in Kenya. Partnering with local influencers who align with your brand values and resonate with your target demographic can intensify the reach of your Pinterest ad campaign.
Influencers can provide authentic content, testimonials, and user-generated visuals that Kenyan users trust and connect with.
- User-generated content (UGC)
User-generated content is profoundly important for building trust and credibility. Kenyan users value credible and relatable content, and UGC can act as social proof for your brand.
Urge Kenyan customers to create and share their experiences with your items or services through challenges or brand campaigns, and feature this UGC in your Pinterest advertisements.